National Chiao Tung University
Office of Supervision Science
Take out Preference Manufacturer For
Marketing Final Task
June 13 2013
Prof. Charles V. Trappey
a couple of
Table of Contents
1 ) Introduction
1 ) 1 Job Objectives
three or more
1 . 2 Target Group
1 . 3 Research Question
2 . Literary works Review
installment payments on your 1 The image, mission, marketplace goal of three restaurants
installment payments on your 2 Earlier Data
2 . 3 Hypotheses
5. Discussion and Realization
1 . Advantages:
1 . 1Project Objectives
We select WITHOUT DIFFICULTY, Burger King, McDonald to be the objectives of our study because they may have much more acceptance in the field of fast food restaurant. We wish to test that what kind of factors would impact people, particularly the youth, to select from the three alternatives. Our exploration focus on the group of people whose age can be ranged 20 to twenty two. Targeting the university students has a main reason that they are willing and respond definitely to new products. Students at the age ordinarily have a higher economic independence to acquire what they want independently. In addition , because an student, we can collect the data data needed for this research within our campus very easily. The test we choose is 60 university student. We are going to build a Fishbein multi-attribute model to assess specific differences in male and feminine preferences between MOS, McDonald's and Burger King.
1 . two Target Group
Male NCTU students 30 Questionnaires
Feminine NCTU college students 30 Questionnaires
1 . several Research Question
The main question of the research is what are the very factors coming from the individuals and environment to influence your decision on consuming which restaurant. And if there exists a chance of bringing out a new cafe in NCTU campus, which in turn restaurant will make the best revenue.
2 . Literary works Review
2 . 1The picture, mission, industry goal of three eating places
MOS Cheese burger is a burger shop born in Asia. Ever since the founding, we have been committed to preference. In order to give daintiness clean out of the kitchen, we have applied the " after purchase method" to prepare products following receiving the purchase, since the inauguration. Western food traditions is designed into the development of products, and deliver sublimely good style using cautiously selected elements based on the motto of " Great Food forever Health. "
The company was given its name simply by founder Satoshi Sakurada while an expression of limitless appreciate for individuals and the environment and his desire to establish a group
including people committed to that ideal. To live the motto, we provide " secure, healthy and delicious food" with " cordial service and a smile. " MOS Burger stores aim to provide good taste, health and delight to our consumers and local areas and to function as a place in which customers can easily recharge to get tomorrow.
Every day, much more than 11 mil guests visit BURGER KING eating places around the world. And they do so because our eating places are known for providing high-quality, great-tasting, and cost-effective food. Founded in 1954, BURGER KING is definitely the second greatest fast food hamburger chain on the globe. The original HOUSE OF THE WHOPPER, our commitment to premium substances, signature quality recipes, and family-friendly dining experience is what offers defined our brand for over 50 successful years.
With thousands of eating places and a lot of guests around the globe, we recognize that by instituting small improvements we can generate a big impact. We recognize that we will be better able to realize our goals and objectives if we continue to do the correct thing as a responsible business citizen in the current global market place. By instituting best...